We are developing a mobile marketing strategy aimed at encouraging mobile device users to download our app. Our marketing mix will encompass in-app promotions, mobile web advertising, and various mobile demand-side platforms (DSPs). Additionally, we will implement Universal App Campaigns (UAC) and app install campaigns on platforms like Facebook, Instagram, and YouTube.

• - Push Notifications: Engage and inform your website visitors through push notifications that can be sent directly to their devices, even when they aren’t actively browsing your site.
• - App-Based Marketing: Utilize mobile apps as a key advertising platform to connect with customers in the spaces where they spend the most time—on their mobile devices.
• - MMS Marketing: Connect with customers who favor visual content by sending multimedia messages (including images, videos, and audio) directly to their mobile devices.
• - In-Game Marketing: Tap into a highly engaged audience by placing advertisements within video games, using in-game ads, sponsored content, and other targeted marketing techniques.
• - Location-Based Marketing: Deliver relevant marketing messages to customers based on their physical location through geofencing technology and other location-targeting methods.